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A Short-Cut to Marketing the Library



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Author: Zuzana Helinsky

Publisher: Chandos Publishing

Publish Date: 30th June 2008

ISBN-13: 9781780631325

Pages: 108

Language: English

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Description

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

Table of Contents

Why is marketing so important? Marketing tools; Marketing in practice; Who else can help us? Publishers’ marketing suggestions; Conclusion.